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New: Online Business Growth Accelerator


How to find new avenues of sales and growth, even if your current sales are getting crushed by Covid.



Business was already in an era of change when along came Covid and the rate of change went exponential.  Suddenly, as a business leader you need to find new avenues of sales, lead staff under extreme stress and think about how to position your business for ‘the new normal’ - even before it’s clear what that will look like.  All while avoiding burnout yourself.


There are emerging risks and opportunities that require fresh ways of thinking to avoid getting blindsided, or left behind.


I’ve spent four decades as an innovator and entrepreneur reimagining how things should be done and changing the game in several industries.


Join me in a new free webinar to dive into how to tackle these tough times with the right mindset, leadership, innovation and marketing. Get ahead of the curve and seize the opportunities emerging now.


Money isn’t the problem.
The problem is nailing the customer’s problem.

Have you got a team to deliver the goods?
Have you got inside investor’s minds?
Have you made your company investable?
Do you understand the roadmap?


Marketing isn’t the problem.
The problem is working on the business more than in the business
Is the founder the best person to be the CEO?
Have you got the systems to cope with growth?
Have you got a strategy to reach those lofty goals?

mature organisations

The problem isn’t new technology. The problem is developing new business without disrupting existing business
Do you have an innovation process?
Do you know how to think like a startup?
Have you independently resourced an innovation team? Do you understand the innovation journey?

InnovationConsult offers workshops & coaching to accelerate your innovation and entrepreneurial journey.
Would you like to learn more?
Contact Tom Williams for a free 45 minute session to get crystal clear on your vision,
what’s in the way of reaching it and sketching out a roadmap for success.


I believe successful innovation requires a fusion of scientific evidence-based
thinking and outside-the-box creativity.

I began as a scientist, but while still in my twenties I started working in audio-visual production, designing communication solutions for businesses.
The ability to think from a different point of view, to provide innovative ways of doing things has been useful throughout a forty year career in diverse fields, including big pharma, taking a startup biotech to an IPO on the ASX, managing investments for a global merchant bank, providing marketing ideas for major companies and more recently in education, where I’ve shown you can teach entrepreneurial skills to academic scientists. I’ve had what they call now a T shaped career, with a deep dive into the commercialisation of science and some adventurous excursions into totally unrelated areas, but somehow it was all useful. Now, I’m passionate about leveraging what I’ve learnt to empower entrepreneurs and intrapreneurs to get their world changing ideas tested, funded, developed and launched.   



The innovation roadmap and related processes are useful for :

Developing a purpose driven organisation
Scoping customer issues crying out for innovation
Developing a multi dimensional map to select the best bet
Researching the jobs any new products or services need to do
Designing possible new products or services from a
clean slate
Developing new business models for existing products and service
Enrolling employees into constant innovation contributions
Avoiding being blindsided by
others disruptive innovations
Testing value proposition hypotheses with customers
Developing a Pitch and raising Finance
Finding partners and negotiating deals
Marketing strategy and copywriting
Assessing impact and next steps

InnovationConsult can be engaged in a variety of, well, innovative ways, including fee for service, by time, by project, by result, or under some circumstances, in exchange for equity.



Tom Williams
0419 868 911

Melbourne, Victoria, Australia




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